You've just published your Chrome extension to the Web Store. You're excited, you've told your friends, and now you're waiting for users to discover it. But days pass and your user count stays at zero, or maybe climbs slowly to five or ten. The silence is discouraging, and you start wondering if anyone actually wants what you built.
Getting your first 100 users isn't about luck or having the perfect extension. It's about executing a focused launch strategy that puts your extension in front of the right people at the right time. This guide gives you a day-by-day plan to reach 100 users in seven days. These tactics work because they target people actively looking for solutions like yours, leverage communities where your users gather, and create social proof that attracts more users organically.
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Day 1: Optimize Your Chrome Web Store Listing
Before you promote anything, your Chrome Web Store listing needs to convert visitors into users. Most developers rush to promote a listing that isn't ready, wasting valuable traffic on a page that doesn't convince people to install. Your title should include your main keyword and clearly state what your extension does. Your description's first paragraph appears in search results, so use it to explain the specific problem you solve and who you solve it for.
Create 3-5 screenshots that show your extension solving actual problems with brief annotations. Add a promotional tile with your value proposition and if possible, create a short demo video. These visual elements make or break your conversion rate.
Day 2: Launch on Product Hunt
Product Hunt remains one of the best places to launch Chrome extensions because the community actively looks for new tools. A successful Product Hunt launch can deliver 50-100+ users in a single day. Post early morning Pacific Time when traffic peaks. Write a compelling tagline, create a clean thumbnail, and include a direct link to your Chrome Web Store listing.
Engage with every comment throughout the day, answer questions, thank supporters, and be genuinely helpful even with critical feedback. Many users will install, try your extension, and return to comment, increasing your visibility and potentially getting you featured.
Day 3: Target Reddit Communities
Reddit communities are goldmines for finding your exact target users, but you must approach them correctly. Identify 5-10 subreddits where your target users congregate. Read each subreddit's rules about self-promotion first, as many have specific days or threads for sharing projects.
Don't just drop a link. Share your journey, challenges you faced, and lessons learned. Make it a story that provides value beyond promotion. Engage authentically in discussions beyond your own posts and contribute to the community. Done right, Reddit can drive 20-30 highly targeted users who genuinely want what you built.
Day 4: Reach Out to Your Network Personally
Your personal network is more valuable than you think. Day four is about reaching out directly to 30-50 friends, family, colleagues, and professional connections who might benefit from your extension. Don't send mass emails. Take time to reach out individually, explaining specifically why you think your extension would help them.
Ask them to try it and provide honest feedback, and ask if they know anyone else who might find it useful. Even if only half respond and install, that's 15-25 users, and these early users often become advocates who naturally tell others about your extension.
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Read MoreDay 5: Post in Online Communities and Forums
Beyond Reddit, numerous online communities exist where your target users gather. Industry-specific Slack groups, Discord servers, Facebook groups, LinkedIn groups, and niche forums all offer opportunities to reach potential users. Join 5-10 communities relevant to your extension's category, but don't immediately post about your extension.
Introduce yourself and participate in discussions first, then share your extension when it's genuinely relevant or in designated promotion channels. Focus on communities with active members rather than large but dead groups. A Discord with 500 active daily users beats a Facebook group with 50,000 inactive members.
Day 6: Create Content and Share Your Journey
Content creation drives sustainable user acquisition beyond your launch week. Write a blog post about why you built your extension and what problem it solves. Share technical challenges, design decisions, and lessons learned. Post this on Medium, Dev.to, or Hashnode, which have built-in audiences that discover new content.
Create a Twitter thread documenting your building journey with screenshots, metrics from your first week, and insights about what worked. Use relevant hashtags like buildinpublic or indiehackers. Visual content performs particularly well, so include GIFs or short videos showing your extension in action.
Day 7: Leverage Social Proof and Testimonials
By day seven, you should have your first users and hopefully some positive feedback. Reach out to users who've been active or provided positive feedback and ask if they'd share a testimonial. Even a simple quote with their name and title provides powerful social proof. Add these testimonials to your Chrome Web Store listing description and share them on social media.
Post an update celebrating your progress toward 100 users with specific numbers and what strategies worked best. This meta-content about your launch success often gets shared because people love supporting indie makers and learning from real launch stories.
Making It to 100 Users
These daily tactics work together to create momentum. Product Hunt drives a surge of early users, Reddit and communities provide targeted traffic, personal outreach creates advocates, and content attracts ongoing organic discovery. The key is consistent execution throughout the week, not perfection in any single channel.
Reaching 100 users in seven days sets you up for continued growth. These early users provide feedback that helps you improve your extension, their reviews boost your Chrome Web Store rankings, and some become vocal advocates. The strategies you used to get your first 100 users can be repeated and refined for your next 1,000 users.
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Common Mistakes to Avoid
Don't wait to promote until everything is perfect. Launch with what you have and improve based on user feedback. Don't spread yourself too thin across every possible channel. Focus on three to five strategies and execute them well rather than attempting twenty tactics poorly.
Avoid being too promotional in your outreach. Lead with value and authentic stories about problems you're solving rather than "install my extension." Don't ignore early users who provide feedback. Respond to every comment, review, and message during your first week.
Start Your 7-Day Launch Today
If you want to hit 100 users in seven days, start now. Spend today optimizing your Chrome Web Store listing. Prepare your Product Hunt launch for tomorrow morning. Identify the Reddit communities and online groups where your users gather. Draft personal messages to your network.
Block out time each day this week to execute these strategies. One hundred users in seven days is ambitious but absolutely achievable if you execute consistently. The difference between extensions that gain traction and those that stagnate isn't quality of the product but quality of the launch execution.
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